2019 promises to be a year of growth and consolidation for Officinanove, a Genoese company that has been talking about itself for a decade with its original and creative objects and furnishings in a wide range of colors.
We talk about it with Roberto Orfeo, Sales & Business Development Manager of this entrepreneurial reality that aims at innovation and the valorisation of made in Italy design.
When was Officinanove born and what was its design idea?
Officinanove was founded in 2009 with the intention of clearing a material that had been underestimated, like iron, up until then, and through intense planning and craft work, transforming it into a design object. The further innovation that represents the company’s uniqueness lies in enriching our proposal with multiple and always new colors. We want to give iron the nobility of design, let it enter people’s homes through original and colorful objects.
Iron and color that meet design …?
Exactly but not only. The first meeting is with the designers who re-read everyday life, devising functional and appealing objects. Subsequently our artisans intervene through a significant manual work that passes from the laser cutting of the raw material to the bending, the calendering, the welding, realize the project of our creatives.
And then there are the colors that allow you to customize objects and furnishing accessories, a unique shopping experience, how many are they?
Officinanove boasts a range of 18 colors ranging from classics like white, red, black to dark blue, fuchsia, wine purple. Every year our team selects new proposals: the new colors of 2019 are living coral and gold. The latter was presented for the first time at the Lugano Design District and received great acclaim.
Who is Officinanove for?
Our target is a very diverse user base, starting from the private individual who loves to surround himself with beautiful and effective objects to reach the contract sector, the designers and architects for whom we represent a precious interlocutor thanks to the know-how in the processing of ferrous material and a wide range of colors capable of responding to their design and creative needs.
What can we expect for this new year?
Officinanove in line with its creative manifesto aims to amaze with new objects that see in the utility, in the originality and in the artistic content their peculiar characteristics. We will be present at events and trade fairs such as the FuoriSalone in Milan with our proposals and we renew this year the intent to enter the homes of our buyers with iron design objects and furnishings, designed and made in Italy , able to communicate the idea of a colorful, exciting and creative life.